ALWAYS be writing. Practice the skill.
Stop BORING yourself. Write content you would want to read.
CLARITY matters.
When you can’t make a piece of copy jive, DELETE it and start fresh.
Take a look at web content EXAMPLES to see how others write.
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No one is perfect, and no one set of web content is perfect either. But we can all strive for web content perfection…right? Start by avoiding these 10 common website content mistakes.
Mistake 1: You write for your peers and not for your customers.
Forget about industry jargon and proving to your competitors that you are knowledgeable. Write for your customer. What do they want to know?
Mistake 2: Your website content is not easy to scan.
Most website visitors do not read web content word for word. That means you need to write short paragraphs, include bullet lists, use bold and italics to emphasize key phrases, incorporate plenty of subheadings, and add images to make your web pages easy to scan. Read More »
Whether you’re a musician, photographer, writer, painter, sculptor, or a generally creative guy or gal, these four creative artist website content examples will hopefully give you inspiration for your website content.
1. Doodlers Anonymous
A social network for doodlers, a doodler news site, and so much more. It’s tough to describe the website content on DoodlersAnonymous.com, but I do like that most posts and pages are succinct. The images speak volumes. You’ll need to go there to understand the fab work they do.
In fiction and other forms of literature every scene moves the story forward with an action. You have a series of reveals that keeps things interesting and keeps the reader turning the page.
This approach doesn’t usually translate well for professional website content, but it can work if you change your thoughts on standard web design and write casual, conversational copy. I know of two companies that have done this and mastered website content storytelling. But before I tell you about them, I want to first outline a few standard web usability rules, which say:
Now that you know the rules, let’s see two examples of professional website content that break away from the norm and have a strong storytelling appeal.
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Many website owners approach us after their web designer tells them they need to hire a copywriter. At this point, one of two things has happened.
1) The site has been designed and the designer is patiently (or not so patiently) waiting for the words to fill in the blanks.
2) The owner of the site wrote the copy and the designer had to be brave and say that the writing stinks. Read More »
This week’s example of a business website with sharp content belongs to Goosetown Tavern here in Denver. There are three main reasons why I wanted to use this website as a restaurant website example.
1. The people behind the website tell the story of Goosetown Tavern. There really were geese that inspired the name of this joint. Website content writing is story telling.
2. Goosetown Tavern wants to be known for its spectacular happy hour, and so they make their happy hour the focal point of the site. Having a niche makes it easier to market your business and set yourself apart from the rest.
3. The website has a clean design with easy-to-read copy. Crisp!
