If you’re familiar with our website, then you know we’ve got a long list of links to marketing resources and tools. We’ve curated this list over the years because we like to share what works for us. Today, we bring you links to a few of the most recent links we added to the list.
Do you care about proper punctuation, grammar, and headline capitalization? Us too. While we believe the clarity of the message supersedes all things, consistency in your writing and proper formatting support the message. If your headline and subheadline capitalization is different from blog post to blog post or even from subhead to subhead, it can be distracting and make you look amateur. In Title Cap, you input your headline and it provides the appropriate capitalization according to your style guide of choice. (We prefer Chicago Manual of Style.) Read More »
Sometimes the details of a website are what makes it stand out. In this post we give you four subtle food website features we are digging on lately. Read More »
Functional ingredients are defined as foods that serve a purpose besides nourishment. For example, turmeric. Not only does this spice add flavor to your meal, but some say it fights inflammation and may even end wars. OK, maybe that last one isn’t true, but you get the point. We’ve been thinking a lot about functional ingredients marketing lately because we see it as an opportunity to differentiate a brand and to SELL products.
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Increasing traffic to your website starts with an understanding of keyword selection. To launch your food business website into the high ranks of the search engine results pages (we call them SERPs in the biz), you need to choose your keywords wisely and incorporate them into your web content, including blog post titles, image tags, and sales copy. Read More »
Timelines are popular among companies who post their history online and for good reason. Timelines provide a logical, clean way to tell your story. Check out these examples for inspiration on your own. (Click the company name for a link to the actual timeline.) Read More »
All writers are not created equal. Just because someone is great at writing fiction doesn’t make them great at writing product copy. When it comes time to select a writer, it’s important to know what style of writing you are seeking. It’s likely you’ll want more than one flavor of writer — and that’s okay. Many writers fall under more than one category.
Freelance versus Agency Content Writer
Do you want to work with one person or do you prefer a team of people to weigh in on your writing? Is this a small project or a huge, year-long project? Both freelance writers and agency writers can provide great writing at reasonable pricing. It all comes down to your style and project demands.
SEO Web Writer
Search engine optimization hinges on web content and many web writers have made it their business to understand search engine behavior, new trends, and best practices. An SEO web writer will take special care to consider keywords and page descriptions. They’ll likely advise you on other steps outside your static web content to improve your SEO. Read More »