Elevate Virtual Flavors With These Food Copywriting Techniques

Elevate Virtual Flavors With These Food Copywriting Techniques

“It tastes good!” “You want to eat this.” “World’s best!” “Like grandma used to make.”

These and other clichéd food descriptions are boring and do nothing to describe your beloved food product or menu item.

When enticing fans to enjoy your food from a website, social media, catalog, or another marketing piece, don’t be boring. Instead, try these copywriting techniques and get the reader to experience the flavor! Read More »

5 New Marketing Tools on Our Official Resources List

5 New Marketing Tools on Our Official Resources List

If you’re familiar with our website, then you know we’ve got a long list of links to marketing resources and tools. We’ve curated this list over the years because we like to share what works for us. Today, we bring you links to a few of the most recent links we added to the list.

Title Cap

Do you care about proper punctuation, grammar, and headline capitalization? Us too. While we believe the clarity of the message supersedes all things, consistency in your writing and proper formatting support the message. If your headline and subheadline capitalization is different from blog post to blog post or even from subhead to subhead, it can be distracting and make you look amateur. In Title Cap, you input your headline and it provides the appropriate capitalization according to your style guide of choice. (We prefer Chicago Manual of Style.) Read More »

Functional Ingredients and Your Marketing

Functional Ingredients and Your Marketing

Functional ingredients are defined as foods that serve a purpose besides nourishment. For example, turmeric. Not only does this spice add flavor to your meal, but some say it fights inflammation and may even end wars. OK, maybe that last one isn’t true, but you get the point. We’ve been thinking a lot about functional ingredients marketing lately because we see it as an opportunity to differentiate a brand and to SELL products.

Read More »

Company History Timeline Examples

Company History Timeline Examples

Timelines are popular among companies who post their history online and for good reason. Timelines provide a logical, clean way to tell your story. Check out these examples for inspiration on your own. (Click the company name for a link to the actual timeline.) Read More »

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