Today we’ve got a guest contributor here on The Condiment Marketing Co. blog — Brittany Hass, the Art Director from Studio Pattern in Denver. In addition to being an expert in print and web design, Brittany knows a great deal about photography and has directed many photo shoots.
Ideally you have an art director on payroll to ensure you’ve got consistent, professional, and brilliant product photos. If you don’t, it is up to you to act as the art director. Follow Brittany’s tips to learn how.
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When it comes to images there are two things that every food business MUST have. No exceptions. The first is a professional logo. The second is professional food photography. Both of these items will differentiate your brand from the amateurs.
Today, we dig into food photography and why you need to find yourself one (maybe even two) reputable photographers to count on often. Read More »
The following is a guest post from Michael Adams. Michael is the Co-Founder of Gredio, a web-based food manufacturing software for specialty food companies built to help you effortlessly run your business (and forget about Excel spreadsheets). He also runs Green Mountain Mustard, found in over 100 retailers across New England.
On your 200th jar of jam, you cap it, water bath it, and label it. You’re done. You just finished a marathon jam production for tomorrow’s farmer’s market or store demo.
Production may be done, but have you thought about the label you just slapped on your jam?
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What if I were to tell you that for $5 someone would make a video for you? Draw an illustration? Write your message on their beer belly and take a photo? Yes, a giant beer belly.
There is a site where you can have all these things done and more, each for only $5. The site is called Fiverr.com, and it’s one of my favorite websites as of late. It’s an incredible resource if you are looking for something awesome and low quality.
You’re probably wondering why you would ever want something low quality. I’ll tell you why you might… Read More »