You have likely noticed that there is a holiday for everything. Seriously everything. While they may not all be recognized by the U.S. government or backed by a major food association, they sure are fun to talk about. And, hey, if celebrating a food holiday (official or unofficial) on social media helps to promote your food product, then we’re all about it. Read More »
Trying to perfect your social media approach? In this blog post, we answer the most commonly asked social media publishing FAQs from our food business clients. Read More »
We don’t have to tell you there is a ridiculous number of social media sites. There’s NO WAY a small business can or should have a presence on all of them. Instead, we recommend you pick a few and master them.
In this post, we talk about how to choose the right social media profiles for your food business. Read More »
There are a variety of different types of social media content. In this original image from The Condiment Marketing Co., we outline social media post types and some of our recommendations for what works best. We recommend you play around with your content to see what yields the highest engagement. That means trying different types of social media content, posting times, and posting frequency.
We have a theory that a person’s social media site of choice reflects their personality type. Are you a little introverted? Working behind a desk all day? Love to read articles and blog posts and share with your friends? Twitter may be for you.
The following Twitter tips are not the generic tips you’ve probably come across before. We’ve compiled this list based on things we see in the Twitter food world often. Read More »
You just got the dreaded negative online review. (Don’t beat yourself up about it. Even world class restaurants like The French Laundry get bad reviews.) Once you’ve finished crying into a pillow and yelling at your computer/John C. from Salt Lake City, you need to figure out how to deal with it…you know, like an adult. Read More »