5 New Marketing Tools on Our Official Resources List

5 New Marketing Tools on Our Official Resources List

If you’re familiar with our website, then you know we’ve got a long list of links to marketing resources and tools. We’ve curated this list over the years because we like to share what works for us. Today, we bring you links to a few of the most recent links we added to the list.

Title Cap

Do you care about proper punctuation, grammar, and headline capitalization? Us too. While we believe the clarity of the message supersedes all things, consistency in your writing and proper formatting support the message. If your headline and subheadline capitalization is different from blog post to blog post or even from subhead to subhead, it can be distracting and make you look amateur. In Title Cap, you input your headline and it provides the appropriate capitalization according to your style guide of choice. (We prefer Chicago Manual of Style.) Read More »

Instagram Stories: What You Need To Know For Your Food Biz

Instagram Stories: What You Need To Know For Your Food Biz

Two months before it’s 5th anniversary, Instagram launched Instagram Stories, a photo-blogging platform that lets users post photos and videos that disappear after 24 hours. Sound familiar? Like Snapchat Stories, Instagram Stories are sequential and tell a “story” over the course of a day. Read More »

Why Snapchat Works With Food Marketing

Why Snapchat Works With Food Marketing

Snapchat is one of the fastest-growing social networks valued at over $16 billion with over 100 million users, and it’s perfect for food brands. Why? Brands can interact with their customers in a way that is highly engaging as well as low-cost. People gravitate toward Snapchat because the content is live, raw, and authentic. Read More »

Examples of Food Brand Hashtags

Examples of Food Brand Hashtags

A hashtag is the # symbol used to mark keywords or topics in social media. Some hashtags are general and some are specific to your business, something called a branded hashtag.

Awhile back, we talked about falling in love with hashtags, and here we want to show you how a branded hashtag can work for your food business. Read More »

Social Media Answers the Question “Where Should We Eat Tonight?”

Social Media Answers the Question “Where Should We Eat Tonight?”

Once upon a time in the not too distant past, people researched restaurants by leafing through a 10 pound book called the Yellow Pages. They got recommendations from a friend over a cup of coffee. Phones were attached to walls, computers were used for processing words, and spinach dip was all the rage. It’s true. Go to the library and look it up. Fast forward a few years to the age of the internet. The best way for customers to learn about a new restaurant in the area was to Google it. Restaurant websites and online directories held all of the answers to “where should we eat tonight?” Then came social media marketing and the game changed.

Read More »

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