How to Measure Marketing Success

How to Measure Marketing Success

Ask a room full of marketers how to measure marketing success, and you’ll get a variety of colorful ideas. That’s because there is more than one way to get the job done. Plus, success means different things to different people. If it’s not pinned down and assigned a metric, your success will escape you.  Read More »

The Ecommerce and Shipping Conundrum

The Ecommerce and Shipping Conundrum

You have a food or beverage product that you’d like to sell to consumers direct. Good for you. We like that you are a go-getter. Aside from opening your own storefront or selling at markets all year-long, your best option for selling directly to consumers is online, either through your own website or a third-party online retailer. Like all things, there are pros and cons to food and beverage ecommerce. Here are a few things to consider.

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Pieces of the Pricing Puzzle: The Breakeven Point

Pieces of the Pricing Puzzle: The Breakeven Point

This is a guest post by Caroline Wood of the Ingredients in Business out of Canberra, Australia.

There are lots of pieces you have to put together to get your pricing right for your food products; knowing where you fit in the market, what your competitors are doing and of course covering your costs. You may be tearing your hair out putting all these elements together to make a profit, especially as they all interact. Read More »

How to Work as a Marketing Partner with Your Retailers

How to Work as a Marketing Partner with Your Retailers

You researched and did the work and your hot sauce has found its way into some great retailers. Retailers do what retailers do…order product, stock shelves, and send you a check. But your relationship (and your bottom line) can be so much more than just that. Maximize your relationship by working as a marketing partner with your retailers. Read More »

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