A Small Business Owners’ Guide To The 2016 Presidential Election

A Small Business Owners’ Guide To The 2016 Presidential Election

Politicians love to talk about small business. They talk about understanding the obstacles that small-business owners face. They have relatable anecdotes about the small-business owners they’ve met. And they always promise to make it easier for people to create, maintain, and grow their business.

You might wonder…why do politicians take such an interest in you, the small-business owner? What issues are important to your small business in this 2016 presidential election? And what are the 2016 election candidates saying they will do for you and your food business? Read More »

The Problem with “Mompreneur”

The Problem with “Mompreneur”

I am a woman, a mom, and the former owner of a small, specialty food business. Many of my friends are business owners in the artisan, craft food community in Denver. A lot of them are women, and some of them are also moms. Read More »

The Food Marketer’s Rant: Stop Liking Your Own Social Media Posts

The Food Marketer’s Rant: Stop Liking Your Own Social Media Posts

I don’t want to name any names, but I may be talking to you…because we’ve all done it. You know, scheduled a post for your company Twitter page, and then laying in bed all groggy-eyed scrolling through your feed avoiding the imminent start to your day, and, oh, what’s that? That’s a post about my biz. I think I’ll click the heart for that one.

While favoriting you own Twitter post won’t break the internet or keep you from getting customers, it does provoke an eye roll from people who notice. Of course, you like the post. You posted it!

Stop it.

Read More »

Is Whole Foods the Right Fit for Your Product?

Is Whole Foods the Right Fit for Your Product?

“Have you thought about trying to get your product into Whole Foods?”

Every single person that’s crossed your path since starting your food business

Of course you have. Getting on the shelves of Whole Foods is considered to be a huge accomplishment for any business. It’s legitimizing, and it’s a rare opportunity to introduce your product to an engaged customer base on a larger (and potentially national) scale. Whole Foods makes a point of carrying products from small, local producers.

Read More »

Who Liked Your Indie Food Product First?

Who Liked Your Indie Food Product First?

A small specialty food brand is much like a small indie music band. The artisan food producer doesn’t have distribution with a big retailer, and the indie rock band hasn’t signed on with a big record label. Both likely started creating in their  home…or garage.

What is most intriguing is how  fans of indie food behave so much like fans of indie music. Read More »

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