A trade show can be a great way for food companies to grow their business. Yet, when you consider the cost of the booth, materials, lodging, and airfare, it can get quite expensive.
In our food biz advertising costs infographic, we estimate the total expense of showing at food trade shows ranges anywhere from $2,500 to $15,000 per event! Here are a few tips to make the most of your trade show experience to help justify its cost. Read More »
One of the best ways to grow your food business is food blogger outreach. Blogs are the third most influential digital resource used when making purchases, just behind retail and brand sites. (Source: TechnoratiMedia)
There’s a right way and a wrong way to reach out to food bloggers. In our series of how NOT to pitch bloggers, media, and influencers, here are a few more tips to help you create an on-going outreach campaign. Read More »
Hosting a product launch party is a great way to get some press, show appreciation to your supporters, and create buzz around your food business.
It’s up to you how extravagant of a party you want to host. A party with 100 of your closest friends and other industry folks Read More »
Once you have a critical mass of followers, it makes certain marketing efforts, which you may not have considered until now, worth it. For example, why do an email coupon campaign with only 39 email subscribers? With 500 email subscribers that coupon campaign will be more worth your while. According to searchcrm.techtarget.com, invest in relationship marketing “ to create strong, even emotional, connections with your customers that can lead to ongoing business, free word-of-mouth promotion and information from customers that can generate leads.”
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It’s wise to ask what people think of your food product. Focus groups, farmers markets, sampling events, industry events, food critics/bloggers, and one-on-one meetings with grocery buyers are all opportunities to get food product feedback. Read More »
You just got the dreaded negative online review. (Don’t beat yourself up about it. Even world class restaurants like The French Laundry get bad reviews.) Once you’ve finished crying into a pillow and yelling at your computer/John C. from Salt Lake City, you need to figure out how to deal with it…you know, like an adult. Read More »