56 Food Marketing Tactics

56 Food Marketing Tactics

Not all of the following food marketing tactics will be right for your business, but they’re certainly worth considering. We recommend you sit down and think about your goals first. Then, once you know what you want to accomplish, incorporate your style into the right tactics.

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3 Food Marketing Tips from Attorney Justin Prochnow

3 Food Marketing Tips from Attorney Justin Prochnow

Attorney Justin Prochnow of Greenberg Traurig, LLP in Denver graciously shared his time with us here at The Condiment Marketing Co. to describe some food marketing guidelines and appropriate health claims food brands need to understand. He also explained three things a food company can and should do to avoid the pitfalls. Read More »

Shark Tank’s Storytelling Lessons for Specialty Food Companies

Shark Tank’s Storytelling Lessons for Specialty Food Companies

Specialty food makers could certainly learn valuable lessons by watching ABC’s Shark Tank, especially when it comes to telling a food business’s story. Even if you aren’t seeking funding from celebrity investors (a/k/a “the sharks”), your ability to speak quickly and clearly about the business will assist in making the sale.

Doesn’t matter if you’re talking to consumers, retailers, or strategic partners. You’ve got less than a minute to create impact. Read More »

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