You put time, energy, and love into your specialty food product. Your mom is a huge fan. Your friends rave about it. Then, amazingly, people you don’t know started telling their friends that it’s the best jam/pickle/caramel they’ve ever had. You know it’s the best, you’re ready to spread the word, and winning a food award can help you do that. Read More »
‘Tis the season for holiday marketing! Food companies are presented with a great opportunity to showcase their product in a different light this time of year! Check out these 10 holiday marketing ideas for gourmet food companies. Read More »
Let’s not sugar coat this. Your food business needs to be on Pinterest.
More people share content on Pinterest than they do on email. Top that with the fact that 57% of Pinterest users pin, re-pin, and interact with food-related content.
Convinced? Good. Read More »
When it comes to images there are two things that every food business MUST have. No exceptions. The first is a professional logo. The second is professional food photography. Both of these items will differentiate your brand from the amateurs.
Today, we dig into food photography and why you need to find yourself one (maybe even two) reputable photographers to count on often. Read More »
Are you thinking that your ingredients and packaging are the only things that make your food brand different?
Well, you are wrong.
Your unique selling position goes much deeper than the tangible, and it’s critical you identify what makes you different and communicate that in everything you do — even in the pieces you can’t smell and taste. It’s your difference that will help consumers hang on to your brand over time.
Now that you know, here’s how to get started on revealing your food brand’s uniqueness. Read More »
Last fall we asked specialty food companies to weigh in on what mattered in marketing, both offline and online, through The Condiment Marketing Co.’s 2013-2014 Specialty Food Marketing Survey. As the results came in we were impressed, inspired, and SHOCKED by some of the responses.
Now you can get access to all that data plus insightful anecdotes from successful food companies and marketing tips from yours truly through the official survey report, which we officially released today. Read More »