Here we bring you our best recommendations for online resources, tools, and apps for making food business marketing a little easier, a little more effective, and great for you making your food biz look BIG. Read More »
Brand stories drive successful marketing.
You have your big, overarching story that tells the story of your entire business, and then you have mini-stories that tell smaller stories. Think of it like plot and sub-plot. Read More »
Our fingers are pretty sore here at The Condiment Marketing Co. We’ve been writing around-the-clock to get our new book, Make Your Food Biz Look BIG: A Guide for Entrepreneurs Who Want to Market Like the Pros, ready for a January 2016 launch. Read More »
What does your business do better than everyone else? What makes your product special? Understanding what makes your brand different in your niche market is key to knowing how to position your brand. Read More »
Many people think a brand is the logo and packaging of a product, but those are small pieces of the puzzle. A company’s brand is communicated in the way the business is positioned relative to its competitors such as the company name, imagery, messaging, how and where the product is promoted, and in the customer experience. Read More »
It’s wise to ask what people think of your food product. Focus groups, farmers markets, sampling events, industry events, food critics/bloggers, and one-on-one meetings with grocery buyers are all opportunities to get food product feedback. Read More »