Recommended Food Biz Marketing Tools

Recommended Food Biz Marketing Tools

Here we bring you our best recommendations for online resources, tools, and apps for making food business marketing a little easier, a little more effective, and great for you making your food biz look BIG. Read More »

What Is a Brand and Why Does it Matter for a Food Business?

What Is a Brand and Why Does it Matter for a Food Business?

Many people think a brand is the logo and packaging of a product, but those are small pieces of the puzzle. A company’s brand is communicated in the way the business is positioned relative to its competitors such as the company name, imagery, messaging, how and where the product is promoted, and in the customer experience. Read More »

How to Get Useful Food Product Feedback

How to Get Useful Food Product Feedback

It’s wise to ask what people think of your food product. Focus groups, farmers markets, sampling events, industry events, food critics/bloggers, and one-on-one meetings with grocery buyers are all opportunities to get food product feedback. Read More »

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