Pieces of the Pricing Puzzle: The Breakeven Point

Pieces of the Pricing Puzzle: The Breakeven Point

This is a guest post by Caroline Wood of the Ingredients in Business out of Canberra, Australia.

There are lots of pieces you have to put together to get your pricing right for your food products; knowing where you fit in the market, what your competitors are doing and of course covering your costs. You may be tearing your hair out putting all these elements together to make a profit, especially as they all interact. Read More »

Seven Ways to Spring Clean Your Marketing Pantry

Seven Ways to Spring Clean Your Marketing Pantry

It’s easy to let things pile up and get dusty when you’re a food business owner. Social media, website, and marketing materials can become outdated and tired while you’re busy focusing on your products. The spring is a perfect time to declutter and make space for the busy sales seasons ahead. Use these seven methods to clean up your marketing pantry. Read More »

Make Your Food Biz Look BIG – Ebook Is Here!

Make Your Food Biz Look BIG – Ebook Is Here!

The Condiment Marketing Co. is proud to announce that our latest ebook, Make Your Food Biz Look BIG: A Guide for Entrepreneurs Who Want to Market on the Web Like the Pros, is now available!

This is your chance to access insider tools and advice to market your food business in a new way. A better way. Read More »

Annual Food Holidays for the Food Lover

Annual Food Holidays for the Food Lover

You have likely noticed that there is a holiday for everything. Seriously everything. While they may not all be recognized by the U.S. government or backed by a major food association, they sure are fun to talk about. And, hey, if celebrating a food holiday (official or unofficial) on social media helps to promote your food product, then we’re all about it. Read More »

Hit the Bullseye With a Simple Food Business Marketing Strategy

Hit the Bullseye With a Simple Food Business Marketing Strategy

First, let us say, HAPPY NEW YEAR! 2016 is here, and we’ve got our eyes on some outstanding marketing results this year. We hope the same for you, too. That’s why we want to talk to you about marketing strategy. You know, that thing marketing experts preach about, but very few food makers actually create.

We’re going to make it easy for you by giving you three easy steps that will allow you to create a reasonable marketing strategy in just 15 minutes. Are you with us? Read More »

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