Elevate Virtual Flavors With These Food Copywriting Techniques

Elevate Virtual Flavors With These Food Copywriting Techniques

“It tastes good!” “You want to eat this.” “World’s best!” “Like grandma used to make.”

These and other clichéd food descriptions are boring and do nothing to describe your beloved food product or menu item.

When enticing fans to enjoy your food from a website, social media, catalog, or another marketing piece, don’t be boring. Instead, try these copywriting techniques and get the reader to experience the flavor! Read More »

Questions to Ask Before Hiring a Food Marketing Agency

Questions to Ask Before Hiring a Food Marketing Agency

What you don’t know about the food marketing agency you’re about to hire could hurt you. Yes, that’s dramatic, but you are entering into a relationship, and it’s important you understand not just what the agency does, but how their marketing approach will benefit your business and make your life easier.

As you interview potential food marketing agencies, ask the following questions and expect straightforward answers.

Is There a Price Minimum?

Some marketing pros are real cheap — there are places you can go to get blog posts for $10. On the other hand, big agencies working for big brands could charge $600 an hour. Before calling around, you need to consider your budget. What can you reasonably afford and how much help do you want? Do you want full marketing support or do you have small projects from time to time? Read More »

Coming Up With Your Tagline, Slogan, and Elevator Speech

Coming Up With Your Tagline, Slogan, and Elevator Speech

The following is a recap from our marketing workshop “Let’s Workshop Your Tagline, Slogan, and Elevator Speech” with Denver Food & Drink Collective.

You know they’re important, but coming up with your tagline, slogans, and elevator speech can be difficult. We’ll walk you through it. Read More »

How to Make The Most of Food Trade Shows

How to Make The Most of Food Trade Shows

A trade show can be a great way for food companies to grow their business. Yet, when you consider the cost of the booth, materials, lodging, and airfare, it can get quite expensive.

In our food biz advertising costs infographic, we estimate the total expense of showing at food trade shows ranges anywhere from $2,500 to $15,000 per event! Here are a few tips to make the most of your trade show experience to help justify its cost. Read More »

Our 10 Most Popular Food Marketing Articles in 2016

Our 10 Most Popular Food Marketing Articles in 2016

What a year it has been for food marketing. The food industry experienced so much — meal delivery takeover, the rise of embedded social media video, and poke to name just a few. As we reflect on the year, let’s take a look at the ten most popular articles on The Condiment Marketing Co. blog.
Read More »

How to Measure Marketing Success

How to Measure Marketing Success

Ask a room full of marketers how to measure marketing success, and you’ll get a variety of colorful ideas. That’s because there is more than one way to get the job done. Plus, success means different things to different people. If it’s not pinned down and assigned a metric, your success will escape you.  Read More »

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