The following is a recap from our marketing workshop “Let’s Workshop Your Tagline, Slogan, and Elevator Speech” with Denver Food & Drink Collective.
You know they’re important, but coming up with your tagline, slogans, and elevator speech can be difficult. We’ll walk you through it. Read More »
One of the best ways to grow your food business is food blogger outreach. Blogs are the third most influential digital resource used when making purchases, just behind retail and brand sites. (Source: TechnoratiMedia)
There’s a right way and a wrong way to reach out to food bloggers. In our series of how NOT to pitch bloggers, media, and influencers, here are a few more tips to help you create an on-going outreach campaign. Read More »
Here in Denver, Tony’s Market is an institution. The local grocer got its start in the 1970’s by Tony Rosacci, who still plays a role in the company now run by his three grown children. Read More »
Do you know what makes your food business different than your competition? Do you know why customers will buy your product over the others? This is called product positioning.
We’ve written about product positioning before, including giving you a list of possible terms used to describe your food product. We are huge fans of having this knowledge. Knowing your product positioning can make marketing SO much clearer. Read More »
Concepting, creating, and printing food product labels and packaging can be cumbersome. But never fear! We created these food packaging design tips and handy-dandy checklist to make it simpler and less stressful. Read More »
Once you have a critical mass of followers, it makes certain marketing efforts, which you may not have considered until now, worth it. For example, why do an email coupon campaign with only 39 email subscribers? With 500 email subscribers that coupon campaign will be more worth your while. According to searchcrm.techtarget.com, invest in relationship marketing “ to create strong, even emotional, connections with your customers that can lead to ongoing business, free word-of-mouth promotion and information from customers that can generate leads.”
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