9 ½  Reasons Why You Should Blog for Your Business

9 ½ Reasons Why You Should Blog for Your Business

Over 409 million people view more than 19.4 billion blog pages each month. If you don’t already have a blog for your business, you should. If done well, blogs will drive traffic to your website, attract prospective customers, and ultimately get you more sales.

1. Boost Your SEO
Search engines love when you regularly add fresh, quality content to your website. The more content you have on your website, the better your chances are of being found on search engines. Forbes says, “The more hooks you have in the water, the more likely you are to catch a fish.” Your rankings will improve further if you create internal links on your blog posts to other important pages of your website. Note: none of this matters unless your blog is hosted on your primary website domain (i.e. yourwebsite.com/blog). Read More »

How to Get Employees and Fans to Create Content for You

How to Get Employees and Fans to Create Content for You

You get employees and fans to create content with what’s known as “cooperative content,” and it may seem too good to be true, but it’s not!

Here’s the basic idea: By combining company-created content with employee and customer-generated reviews, stories, photos, etc., you increase the amount of content you’re able to publish and build a stronger, more loyal brand community in the process.

But can you really trust non-marketers to create content? YES!
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56 Food Marketing Tactics

56 Food Marketing Tactics

Not all of the following food marketing tactics will be right for your business, but they’re certainly worth considering. We recommend you sit down and think about your goals first. Then, once you know what you want to accomplish, incorporate your style into the right tactics.

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December Blog Post Ideas Wrapped For You In A Bow

December Blog Post Ideas Wrapped For You In A Bow

‘Tis the season for pumpkin spice, crowded malls, and holiday-inspired blog content. This month you’ll find 31 blog post ideas fit for December.

1 – December 1 is World AIDS Day.

2 – What are your company’s values? Describe the culture with pictures.

3 – December 3 is International Day of Persons with Disabilities.

4 – Make a buyer’s guide for products in your industry. Share tips for how to make the right buying decision. It is the shopping season after all. (Here’s an example.) Read More »

November Business Blog Post Ideas

November Business Blog Post Ideas

1 – November is Alzheimer’s Disease Awareness Month, American Diabetes Month, Diabetic Eye Disease Month, National Epilepsy Month, National Healthy Skin Month, National Hospice and Palliative Care Month, National Marrow Awareness Month, and Movember. Talk about why one (or more) of these health issues matter.

2 – You’re only a day late to #NaNoWriMo. Why don’t you start writing the book you’ve been thinking about and use your blog to workshop a few pieces.

3 – Daylight Savings ends in November. Do you think there should be daylight savings? How does the time change impact you?

4 – Look up a patent on Google Patents for something that could intrigue your readers. For example, I’d like to know more about how brakes on a roller skate work.

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Bonus Tip from Matthew Titus

“Be sure you have analytics set up and are collecting data about your site’s visits. Traffic sources by type, referrer, and even what pages visitors exit your site from can help you better determine what content to write, and how to organize your navigation and/or pages.”

– Matthew Titus, SEOM and Interactive Marketing Strategist at SEOM Solutions, Inc.

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