According to the Federal Trade Commission (FTC), a website, social media profiles, images, and all other marketing materials are an extension of a product label. That means any health claim you make, anywhere in your marketing, must be 100% accurate or you can expect to be held accountable. Read More »
May 17, 2017, update: The Denver Food & Drink Collective has merged with Colorado Food Works.
In January 2014, The Condiment Marketing Co. started a local Denver networking group called the Colorado Specialty Food Makers. From the beginning, we wanted to create a place where food industry folks could meet, learn, commiserate, and have some fun around town. Read More »
Hosting a product launch party is a great way to get some press, show appreciation to your supporters, and create buzz around your food business.
It’s up to you how extravagant of a party you want to host. A party with 100 of your closest friends and other industry folks Read More »
I don’t want to name any names, but I may be talking to you…because we’ve all done it. You know, scheduled a post for your company Twitter page, and then laying in bed all groggy-eyed scrolling through your feed avoiding the imminent start to your day, and, oh, what’s that? That’s a post about my biz. I think I’ll click the heart for that one.
While favoriting you own Twitter post won’t break the internet or keep you from getting customers, it does provoke an eye roll from people who notice. Of course, you like the post. You posted it!
Stop it.
The fine folks at Visme.co contacted us to do a blog post review of their tool that makes creative, interactive online content easy. We normally turn down requests for reviews unless it truly is something we find useful, and Visme has definitely proven to be useful. Read More »