Most marketing pros will tell you…
- You should never market on Facebook without a strategy.
- You should always identify your online marketing goals and objectives.
- You should only focus on social networks that give you a positive ROI.
- And on and on and on and on.
The marketing pros are right. You should create a marketing plan according to your goals and you should always measure to make sure you’re getting money back on your investment. However, for a lot of businesses there’s no time for that and/or they know they’re not going to get a ton of return because of the nature of their industry.
If you’ve been putting off Facebook for one or both of these reasons, stop it. I say create your Facebook page now so that the search engines and your customers can at least find you. You can perfect as you go.
Once you’ve gotten your page created (check out Facebook’s instructions), follow these five down and dirty Facebook content tips to get you going fast. Read More »
The 2013 Condiment Marketing Survey is now closed. To be the first to see the report (a mid-December release), please sign up for our newsletter.
The bottle here is empty. Clear glass. A generic cork stopper. I’m not saying the bottle isn’t awesome. I’m saying the bottle is missing a few things.
That’s exactly how it is for specialty food companies that market their product in a vacuum. Read More »
This fall The Condiment Marketing Co. had the privilege of working with Epicurean Butter, a compound butter producer out of Denver. In this project, we looked at one of the company’s most popular products — Black Truffle Butter. Read More »
1 – Share your bucket list.
2 – Gear up for Blog Action Day. Do something for the greater good on your blog.
3 – What blogging challenges do you want to overcome? Share your troubles.
4 – October is National Book Month! How can you recognize it?
Bonus Blogging Tip from Ilise Benum
“I often find blog-worthy material in the LinkedIn discussion groups I participate in. Whether I initiate the discussion or not, I choose a question I know is relevant to my prospects, summarize a few useful answers (and get permission from those who posted them), then wrap it all up into a blog post with my own perspective woven in.”
–Ilise Benum of Marketing-Mentor.com
Read More »
The proverbial “800 pound gorilla” of the e-commerce business is slowly but surely moving into the grocery business. Read More »