A simple Google search will reveal hundreds of tips on press release writing, but determining what tips to follow can be hard to decipher. To make it easier for you, I’ve compiled these five tips to help you write a newsworthy press release.
Write what your clients want, make the search engines find you, and more.
Tip one – Need vs. want
Many businesses fill the pages of their Web site with what they think their visitors need to know, but rarely do businesses think about what the visitors actually want to know. Step back and review the basics: Can the customer easily contact you? Are the services, products, and prices readily found? Does your Web site copy actually say something or does it just talk about how great you are?
Today’s press releases are just as important (if not more important) for your online presence as they are for creating awareness for your business within traditional media. With the evolution of the digital age, it’s time to rethink how you distribute press releases.
Create a News Section on your own Web site
Add your press releases to your own Web site. Not only is this great for adding valuable content to your Web site, but it gives your site a little bit of credibility too. If a potential customer or even a member of the media visits your site, they are likely to view these pages as less biased and less like your typical marketing copy.
Proper spelling and punctuation won’t necessarily get you coverage in The New York Times, but bad spelling and incorrect spelling could keep you out of The New York Times. Make sense?
If you are going to send press releases or other items to a journalist, study the Associated Press (AP) Style Guide and learn how to use it. The more professional your press release, the better luck you’ll have getting a story picked up. Here are few quick tips to get you started:
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