The 2013 Condiment Marketing Survey is now closed. To be the first to see the report (a mid-December release), please sign up for our newsletter.
The bottle here is empty. Clear glass. A generic cork stopper. I’m not saying the bottle isn’t awesome. I’m saying the bottle is missing a few things.
That’s exactly how it is for specialty food companies that market their product in a vacuum. Read More »
This fall The Condiment Marketing Co. had the privilege of working with Epicurean Butter, a compound butter producer out of Denver. In this project, we looked at one of the company’s most popular products — Black Truffle Butter. Read More »
1 – Share your bucket list.
2 – Gear up for Blog Action Day. Do something for the greater good on your blog.
3 – What blogging challenges do you want to overcome? Share your troubles.
4 – October is National Book Month! How can you recognize it?
Bonus Blogging Tip from Ilise Benum
“I often find blog-worthy material in the LinkedIn discussion groups I participate in. Whether I initiate the discussion or not, I choose a question I know is relevant to my prospects, summarize a few useful answers (and get permission from those who posted them), then wrap it all up into a blog post with my own perspective woven in.”
–Ilise Benum of Marketing-Mentor.com
Read More »
The proverbial “800 pound gorilla” of the e-commerce business is slowly but surely moving into the grocery business. Read More »
Over on our food blog, Saucy Dipper, we receive quite a few pitches from media and PR pros. Some pitches are written well. Some are written amazingly well. And others aren’t written at all — they’re simply a regurgitation of an official press release or invitation. Read More »