Social Media Should Be Easy

Social Media Should Be Easy

Social media does not typically act as a huge sales driver. It is, however, a great way to reinforce your brand, look big, and stay top of mind among customers. The key is to not take yourself so seriously. Social media should be easy.

So how do you do this? Here are our top five tips to get you comfortable. Read More »

30 Blog Post Ideas for Restaurants

30 Blog Post Ideas for Restaurants

A restaurant blog is beneficial for several reasons. One, a blog WILL bring you more search engine traffic with time. Two, a restaurant blog gives customers a reason to return to your website frequently. Three, support all of your locations and employees with tailored blog posts. Four, promote what’s new, special, and important. Five, differentiate your restaurant. Few bars and restaurants update their blog regularly or blog at all, so this is a real opportunity to stand out. Read More »

5 New Marketing Tools on Our Official Resources List

5 New Marketing Tools on Our Official Resources List

If you’re familiar with our website, then you know we’ve got a long list of links to marketing resources and tools. We’ve curated this list over the years because we like to share what works for us. Today, we bring you links to a few of the most recent links we added to the list.

Title Cap

Do you care about proper punctuation, grammar, and headline capitalization? Us too. While we believe the clarity of the message supersedes all things, consistency in your writing and proper formatting support the message. If your headline and subheadline capitalization is different from blog post to blog post or even from subhead to subhead, it can be distracting and make you look amateur. In Title Cap, you input your headline and it provides the appropriate capitalization according to your style guide of choice. (We prefer Chicago Manual of Style.) Read More »

Coming Up With Your Tagline, Slogan, and Elevator Speech

Coming Up With Your Tagline, Slogan, and Elevator Speech

The following is a recap from our marketing workshop “Let’s Workshop Your Tagline, Slogan, and Elevator Speech” with Denver Food & Drink Collective.

You know they’re important, but coming up with your tagline, slogans, and elevator speech can be difficult. We’ll walk you through it. Read More »

Condiment Marketing on the Small Food Business Podcast

Condiment Marketing on the Small Food Business Podcast

Jen Lewis of Small Food Business invited The Condiment Marketing Co.’s Sara Lancaster to appear on her podcast this last December. In the episode, “Marketing Insights, Tips & Tricks,” Jen and Sara talked about which food marketing trends to watch for in 2017 and shared tangible tips for ramping up your marketing this year.  Read More »

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