Top 7 Food Marketing Trends in 2017

Top 7 Food Marketing Trends in 2017

Food marketing trends reflect wider-spread marketing trends and flavor trends. Regardless of where you fall in the culinary world (restaurant owner, manufacturer, chefs, consultant, marketer, retailer, etc.), plan to see more and more of these seven marketing activities in 2017. Read More »

Food Marketing Costs at a Glance {Infographic}

Food Marketing Costs at a Glance {Infographic}

In this infographic by The Condiment Marketing Co. we look at 2016 food marketing costs at a glance. When considering your food business advertising and marketing, look at all the options, the prices, and also consider where you will reach the most customers. Read More »

A Small Business Owners’ Guide To The 2016 Presidential Election

A Small Business Owners’ Guide To The 2016 Presidential Election

Politicians love to talk about small business. They talk about understanding the obstacles that small-business owners face. They have relatable anecdotes about the small-business owners they’ve met. And they always promise to make it easier for people to create, maintain, and grow their business.

You might wonder…why do politicians take such an interest in you, the small-business owner? What issues are important to your small business in this 2016 presidential election? And what are the 2016 election candidates saying they will do for you and your food business? Read More »

Instagram Stories: What You Need To Know For Your Food Biz

Instagram Stories: What You Need To Know For Your Food Biz

Two months before it’s 5th anniversary, Instagram launched Instagram Stories, a photo-blogging platform that lets users post photos and videos that disappear after 24 hours. Sound familiar? Like Snapchat Stories, Instagram Stories are sequential and tell a “story” over the course of a day. Read More »

Food Marketing Terms

Food Marketing Terms

With the launch of our new website recently, we published a  food marketing dictionary. The dictionary is complete with all the terms and definitions you’ll need to know when running a food business, some of which are specific to what we do here at The Condiment Marketing Co. Read More »

Why Snapchat Works With Food Marketing

Why Snapchat Works With Food Marketing

Snapchat is one of the fastest-growing social networks valued at over $16 billion with over 100 million users, and it’s perfect for food brands. Why? Brands can interact with their customers in a way that is highly engaging as well as low-cost. People gravitate toward Snapchat because the content is live, raw, and authentic. Read More »

The Ecommerce and Shipping Conundrum

The Ecommerce and Shipping Conundrum

You have a food or beverage product that you’d like to sell to consumers direct. Good for you. We like that you are a go-getter. Aside from opening your own storefront or selling at markets all year-long, your best option for selling directly to consumers is online, either through your own website or a third-party online retailer. Like all things, there are pros and cons to food and beverage ecommerce. Here are a few things to consider.

Read More »

Examples of Food Brand Hashtags

Examples of Food Brand Hashtags

A hashtag is the # symbol used to mark keywords or topics in social media. Some hashtags are general and some are specific to your business, something called a branded hashtag.

Awhile back, we talked about falling in love with hashtags, and here we want to show you how a branded hashtag can work for your food business. Read More »

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