Ask a room full of marketers how to measure marketing success, and you’ll get a variety of colorful ideas. That’s because there is more than one way to get the job done. Plus, success means different things to different people. If it’s not pinned down and assigned a metric, your success will escape you. Read More »
It’s easy to find books on how to start-up a food business. Want to create your own bakery, food truck, micro-farm, artisan food product? No problem. Search Amazon and you’ll find plenty of resources. But if you want to master marketing for a food or beverage business, you’ll need to dig deeper. We did some digging of our own, and here are the best food marketing books we found.
One of the best ways to grow your food business is food blogger outreach. Blogs are the third most influential digital resource used when making purchases, just behind retail and brand sites. (Source: TechnoratiMedia)
There’s a right way and a wrong way to reach out to food bloggers. In our series of how NOT to pitch bloggers, media, and influencers, here are a few more tips to help you create an on-going outreach campaign. Read More »
When you have a food business, you know that one of the best ways to get people to buy your product is to taste it. Most food brands, big and small, sample product in retail stores. It does take time and money, but in-store food sampling can also be an effective way to boost sales. Read More »
Food marketing trends reflect wider-spread marketing trends and flavor trends. Regardless of where you fall in the culinary world (restaurant owner, manufacturer, chefs, consultant, marketer, retailer, etc.), plan to see more and more of these seven marketing activities in 2017. Read More »
In this infographic by The Condiment Marketing Co. we look at 2016 food marketing costs at a glance. When considering your food business advertising and marketing, look at all the options, the prices, and also consider where you will reach the most customers. Read More »
Politicians love to talk about small business. They talk about understanding the obstacles that small-business owners face. They have relatable anecdotes about the small-business owners they’ve met. And they always promise to make it easier for people to create, maintain, and grow their business.
You might wonder…why do politicians take such an interest in you, the small-business owner? What issues are important to your small business in this 2016 presidential election? And what are the 2016 election candidates saying they will do for you and your food business? Read More »
Two months before it’s 5th anniversary, Instagram launched Instagram Stories, a photo-blogging platform that lets users post photos and videos that disappear after 24 hours. Sound familiar? Like Snapchat Stories, Instagram Stories are sequential and tell a “story” over the course of a day. Read More »
Sometimes the details of a website are what makes it stand out. In this post we give you four subtle food website features we are digging on lately. Read More »
With the launch of our new website recently, we published a food marketing dictionary. The dictionary is complete with all the terms and definitions you’ll need to know when running a food business, some of which are specific to what we do here at The Condiment Marketing Co. Read More »