Are you thinking that your ingredients and packaging are the only things that make your food brand different?
Well, you are wrong.
Your unique selling position goes much deeper than the tangible, and it’s critical you identify what makes you different and communicate that in everything you do — even in the pieces you can’t smell and taste. It’s your difference that will help consumers hang on to your brand over time.
Now that you know, here’s how to get started on revealing your food brand’s uniqueness. Read More »
Last fall we asked specialty food companies to weigh in on what mattered in marketing, both offline and online, through The Condiment Marketing Co.’s 2013-2014 Specialty Food Marketing Survey. As the results came in we were impressed, inspired, and SHOCKED by some of the responses.
Now you can get access to all that data plus insightful anecdotes from successful food companies and marketing tips from yours truly through the official survey report, which we officially released today. Read More »
Not all of the following food marketing tactics will be right for your business, but they’re certainly worth considering. We recommend you sit down and think about your goals first. Then, once you know what you want to accomplish, incorporate your style into the right tactics.
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Note: As of early 2016, Colorado Specialty Food Makers took on the new name of Denver Food & Drink Collective, and then in May 2017, the group formally merged with Colorado Food Works.
The temptation in business is often to keep recipes and business practices secret. It’s as if we’re afraid our competitors are lurking around every corner waiting to snatch up our customers.
While it’s prudent to keep your competitive edge SHARP, The Condiment Marketing Co. believes that a specialty food company can successfully grow their business with the support of other food makers. That’s why we run our annual survey and why we started the Specialty Food Makers and Sellers of Denver Meetup. Read More »
‘Tis the season for pumpkin spice, crowded malls, and holiday-inspired blog content. This month you’ll find 31 blog post ideas fit for December.
1 – December 1 is World AIDS Day.
2 – What are your company’s values? Describe the culture with pictures.
3 – December 3 is International Day of Persons with Disabilities.
4 – Make a buyer’s guide for products in your industry. Share tips for how to make the right buying decision. It is the shopping season after all. (Here’s an example.) Read More »
