Last week the Colorado Specialty Food Makers Group had the privilege of hearing from Wendy White at the Colorado Department of Agriculture. She talked about many of the opportunities the Ag Dept offers to food companies, but mainly she focused on the Colorado Proud program, which is an outstanding opportunity for local restaurants and food companies. Read More »
Let’s not sugar coat this. Your food business needs to be on Pinterest.
More people share content on Pinterest than they do on email. Top that with the fact that 57% of Pinterest users pin, re-pin, and interact with food-related content.
Convinced? Good. Read More »
About to embark on a relationship with a food blogger? As a food company you’re responsible for more than you might think. Use this list to ensure you create a successful, long-lasting relationship with your new brand advocate. Read More »
All writers are not created equal. Just because someone is great at writing fiction doesn’t make them great at writing product copy. When it comes time to select a writer, it’s important to know what style of writing you are seeking. It’s likely you’ll want more than one flavor of writer — and that’s okay. Many writers fall under more than one category.
Do you want to work with one person or do you prefer a team of people to weigh in on your writing? Is this a small project or a huge, year-long project? Both freelance writers and agency writers can provide great writing at reasonable pricing. It all comes down to your style and project demands.
Search engine optimization hinges on web content and many web writers have made it their business to understand search engine behavior, new trends, and best practices. An SEO web writer will take special care to consider keywords and page descriptions. They’ll likely advise you on other steps outside your static web content to improve your SEO. Read More »
When it comes to images there are two things that every food business MUST have. No exceptions. The first is a professional logo. The second is professional food photography. Both of these items will differentiate your brand from the amateurs.
Today, we dig into food photography and why you need to find yourself one (maybe even two) reputable photographers to count on often. Read More »