‘Tis the season for holiday marketing! Food companies are presented with a great opportunity to showcase their product in a different light this time of year! Check out these 10 holiday marketing ideas for gourmet food companies. Read More »
A small specialty food brand is much like a small indie music band. The artisan food producer doesn’t have distribution with a big retailer, and the indie rock band hasn’t signed on with a big record label. Both likely started creating in their home…or garage.
What is most intriguing is how fans of indie food behave so much like fans of indie music. Read More »
There is no shortage of food social media sites. While you should never try to be on every one of them, it is a good idea for a food business to try a few and focus on those that match the brand and will get you closer to your marketing goals.
This list of food social media sites is not meant to be comprehensive, but we will do our best to update it as we learn of new sites that look like they’ll be around for awhile. Read More »
Tim Ziegler is an expert in sourcing and distributing spices as well as consulting professional chefs on how to create award-winning dishes through proprietary spices blends. (He is also known as The Chef Behind the Chefs.) This is evident in his long-running career, the number of professional classes he has taught over the years, and the success of The SPICES Poster, a full-color piece of art that depicts nearly 190 herbs, spices, and flavorings. Read More »
Today we’ve got a guest contributor here on The Condiment Marketing Co. blog — Brittany Hass, the Art Director from Studio Pattern in Denver. In addition to being an expert in print and web design, Brittany knows a great deal about photography and has directed many photo shoots.
Ideally you have an art director on payroll to ensure you’ve got consistent, professional, and brilliant product photos. If you don’t, it is up to you to act as the art director. Follow Brittany’s tips to learn how.