Better-than-fair-trade dark chocolate bars now available for purchase online and at Sarasota and Tampa area gourmet and health food retailers.
(Tampa, Fla.) For the first time, single-origin Honduran chocolate bars produced by the Honduras Chocolate Company are available at select groceries in the Tampa, Clearwater and Sarasota areas, including Abby’s Health & Nutrition in Tampa and Nature’s Food Patch in Clearwater. The company got its start in 2015, but this is the first time their chocolate products have been sold by North American retailers. Read More »
What you don’t know about the food marketing agency you’re about to hire could hurt you. Yes, that’s dramatic, but you are entering into a relationship, and it’s important you understand not just what the agency does, but how their marketing approach will benefit your business and make your life easier.
As you interview
Is There a Price Minimum?
Some marketing pros are real cheap — there are places you can go to get blog posts for $10. On the other hand, big agencies working for big brands could charge $600 an hour. Before calling around, you need to consider your budget. What can you reasonably afford and how much help do you want? Do you want full marketing support or do you have small projects from time to time? Read More »
Social media does not typically act as a huge sales driver. It is, however, a great way to reinforce your brand, look big, and stay top of mind among customers. The key is to not take yourself so seriously. Social media should be easy.
So how do you do this? Here are our top five tips to get you comfortable. Read More »
A restaurant blog is beneficial for several reasons. One, a blog WILL bring you more search engine traffic with time. Two, a restaurant blog gives customers a reason to return to your website frequently. Three, support all of your locations and employees with tailored blog posts. Four, promote what’s new, special, and important. Five, differentiate your restaurant. Few bars and restaurants update their blog regularly or blog at all, so this is a real opportunity to stand out. Read More »
If you’re familiar with our website, then you know we’ve got a long list of links to marketing resources and tools. We’ve curated this list over the years because we like to share what works for us. Today, we bring you links to a few of the most recent links we added to the list.
Do you care about proper punctuation, grammar, and headline capitalization? Us too. While we believe the clarity of the message supersedes all things, consistency in your writing and proper formatting support the message. If your headline and subheadline capitalization is different from blog post to blog post or even from subhead to subhead, it can be distracting and make you look amateur. In Title Cap, you input your headline and it provides the appropriate capitalization according to your style guide of choice. (We prefer Chicago Manual of Style.) Read More »
The following is a recap from our marketing workshop “Let’s Workshop Your Tagline, Slogan, and Elevator Speech” with Denver Food & Drink Collective.
You know they’re important, but coming up with your tagline, slogans, and elevator speech can be difficult. We’ll walk you through it. Read More »
Jen Lewis of Small Food Business invited The Condiment Marketing Co.’s Sara Lancaster to appear on her podcast this last December. In the episode, “Marketing Insights, Tips & Tricks,” Jen and Sara talked about which food marketing trends to watch for in 2017 and shared tangible tips for ramping up your marketing this year. Read More »
A trade show can be a great way for food companies to grow their business. Yet, when you consider the cost of the booth, materials, lodging, and airfare, it can get quite expensive.
In our food biz advertising costs infographic, we estimate the total expense of showing at food trade shows ranges anywhere from $2,500 to $15,000 per event! Here are a few tips to make the most of your trade show experience to help justify its cost. Read More »
Owning a food business is difficult. You are the boss of so many things. You probably feel pretty good about it most of the time, but occasionally that anxious little voice of doubt and exhaustion creeps in and you find yourself wondering, “Why am I doing this?”
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What a year it has been for food marketing. The food industry experienced so much — meal delivery takeover, the rise of embedded social media video, and poke to name just a few. As we reflect on the year, let’s take a look at the ten most popular articles on The Condiment Marketing Co. blog.
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